Air Native N7

Nike last week announced the launch of a new shoe that is being unveiled as the first shoe designed specifically for Native American Indians. In fact, the campaign is being branded as an effort aiming to promote fitness in what they describe as a population with high obesity rates.

They say that the "Air Native N7" is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look.

Nike has said that all profits from the sale of the shoe will be reinvested in health programs for tribal lands. The company anticipates selling at least 10,000 pairs and raising $200,000 for tribal programs. At $42.80 wholesale, they claim that it represents less of a financial opportunity and more of a goodwill and branding effort.

Mash's Thoughts:

Nike's a hater. A filthy rich, corporate, sweat-shop running hater. Why, you ask? Sure they designed a shoe specifically for the Native Indians as a good cause (or so they say) with a reasonably affordable price, but did they design a shoe for the African-born-obese-fella-with-an-Indian- Subcontinental-background-who-usually-buys-Reebok-
and-Adidas-branded-shoes-anyways? No. I didn't think so.

I mean, I was really, really looking forward to the Air Chamras, endorsed by like, Russell Peters or something.


I mean, they could come out with a whole new line of products that would be both critically and financially successful.

Maybe the Sweat-Absorbent Kurta? (We all know, this particular target market sweats a lot)


Or maybe even the Wind-Repellent Shawl for the ladies.


Hmm. Actually,wait...

AB and Hamza...

...Why aren't WE capitalizing on this opportunity???!?!?!